Prediction Publish And Tourism Consumer Behavior

By Johnny C.H. Lok

Chapter two Online/offline travel operators (agents) maketing strategies 2.1 Offline walk in travel unique segment service strategy Nowadays, online and offlce travel operators competitions are serious. In fact, tourism marketing, there will be more need for online travel operators in the future, due to online travel sale service is popular to be accepted by online travel consumers. Thus, I recommend walk in offline travel agents need to concentrate on focusing some unique travel service to attract new or old travel consumers if who hope to survive. I recommend that they can focus on specific specialized services, such as travel consultation ( specialization) hypothesizing that systematic differences exist between the usage of travel agents for different travel contexts and travel agents can survive if they focus on specific segments of the market, such as older travelers ( segmentation; hypothesizing that systematic differences exist between the usage of travel agents depending on the personal characteristics of travellers). The unique travel needs include: specific services related to package holidays, transport services, beach on city holidays, as well as destinations travellers are not familiar with. I shall give my opinions to provide insight into alternative strategies for travel agencies in a matured travel market with a high internet penetration as below: The internet online travel sale service is a reality of popular to let travel consumers to feel convenient to pre-book air seat, hotel rooms, air electronic ticket prices comparison. In order to make final purchase decision very easily in the shortest time. Consequently, it has penetrated the decision making process of travel to attract them to choose to buy electronic air ticket, prebooking hotel rooms or restaurant seats from online travel agent channel more than walk in offline travel agent channel. This is especially true in the tousism business where consumption to consume ( booking) and the purchase-related information search ( Bieger & Lasesser 2004; Crotts 1998). In fact, apply website to provide travel sale method has these good consequence. From travel operator ( agent) supplier's perspective, the success potential derived from operating a website consist of lower distribution costs, higher revenues and a larger potential market share ( due to the ubiquitous access). From traverler's perspective, the internet allows direct communication with tourism suppliers facilitatinf requests for information and allowing services and travel related products, e.g. prebooking hotel rooms, restaurant seats, electronic or paper air tickets, travel trip arrangement package products to be purchased at any time and any place from online travel agents /operators conveniently. Offline / online travel agency ( operator) business depends on earn commissions on behalf of airlines. Thus, offline walk in travel agency ( operator) business model that would extend existence as a booking agency ( thus focusing on consultation and interpersonal contact) strategy. As a matter of fact, commission -cutting, which began in the US well ahed of Europe, has had a profound effect specially on business travel agents . Consequently, many of them have re-invented themselves as " travel managers", instead of selling tickets and making arrangements, they charge consultancy fees for reducing the amounts client companies spend on travel ( Daneshku, 1999). 2.2 Systematic differences strategy applies to offline walk in travel agent

• Format: Paperback
• Language: English
• ISBN: 172007061X
• ISBN13: 9781720070610
• Release Date: January 1
• Publisher: Independently Published
• Length: 282 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.6" x 8.5" x 11.0"