Predatory Marketing

by C. Britt Beemer

Book Overview

What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has spent the past two decades researching questions like these and learning how to virtually read the minds of American consumers.

Predatory Marketing is based on one powerful principle: find out what your competitors...

• Format: Paperback
• Language: English
• ISBN: 0767901894
• ISBN13: 9780767901895
• Release Date: January 1998
• Publisher: Broadway Books
• Length: 304 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.7" x 5.6" x 8.5"

Customer Reviews

You've read the rest, now read the best.

This book is a must read by anyone interested in business, marketing, retail or directional insight. Britt is right on target for today's business leaders. He uses great examples and scenarios to get to the point. Define your business then learn how to make it the best. Read this book and make sure your boss and your boss's boss does too