Pre-test-market Models

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Pre-test-market Models

Edition Description

Pre-test-market Models: Validation and Managerial Implications, by Glen L. Urban and Gerald M. Katz, explores the use of pre-test market models in business and marketing. Published in 1981, this book provides a detailed examination of these models, focusing on their...

Edition Details

Format:Paperback

Language:English

ISBN:1024194124

Format: Paperback

Condition:

16.43

Quantity:

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