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¿Cuáles son las técnicas empleadas por los mejores para persuadir? ¿Qué elementos de la comunicación hacen que se conquiste a una audiencia? ¿Cuáles son los momentos fundamentales en cualquier argumentación? Robert Cialdini nos revela las estrategias de persuasion más efectivas,... Read Full Overview

*NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER * Financial Times Best Business Books of 2016 *Inc.com's Best Sales and Marketing Book of 2016 The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and... Read Full Overview

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard Business Review)--explains how it's not necessarily the message itself that changes minds, but the key moment before... Read Full Overview

What separates average persuaders from extraordinary successful ones? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how the best communicators capitalize on "privileged moments... Read Full Overview