Pragmatic and Argumentative Structures in Written Advertisements

By Natalia Saez

A heuristic matrix is proposed regarding the argumentative strategies deployed in advertisements published in the written media. In order to account for the argumentative strategies used in the data... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838346629
• ISBN13: 9783838346625
• Release Date: April 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 112 Pages
• Weight: 0.39 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"