Pragmalytics: Practical Approaches to Marketing Analytics in the Digital Age

by Cesar A. Brea

The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable. But in practice, realizing this promise is hard -- logically, technically, and especially organizationally.

Pragmalytics helps you address this challenge with practical techniques and real-world examples, to help you better navigate the modern marketing forest among ever-denser thickets of...

• Format: Paperback
• Language: English
• ISBN: 1475959567
• ISBN13: 9781475959567
• Release Date: October 2012
• Publisher: iUniverse
• Length: 118 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"