Practice Safe Social: How to Use Social Media Responsibly to Protect Your Reputation and Build Loyalty

By Chris Syme

Practice Safe Social includes everything you need to know about how to use social media responsibly, and how to teach it to others. Taken from the author's popular Practice Safe Social workshops, this practical step-by-step manual covers how to teach people to protect their privacy on all the biggest social media platforms, traps to watch out for, and how to build a reputation and prevent crises by learning the how, when, where, and what of posting. Also, the author shows how to build a loyal following and use social media as an online resum?. It's the perfect resource for sports teams, community managers, higher education institutions, crisis PR managers, media trainers, employers, and anyone that uses social media. It's loaded with case studies and the good, bad, and ugly of social media. Chris Syme has 25+ years in the communications industry with 12 of those in media relations. Her first book, Listen, Engage, Respond, outlined the strategies for managing social media crises in real-time. She has extensive experience as a speaker and trainer on the national stage and writes a popular blog that is syndicated on BlogHighEd, AllTop, EDUniverse, Social Media Today, B2Community, and others. She is also the author of two research studies on the use of social media in a crisis and one on training student-athletes to use social media.Foreword by Jason Falls, founder of Social Media Explorer

• Format: Paperback
• Language: English
• ISBN: 1492163007
• ISBN13: 9781492163008
• Release Date: August 2013
• Publisher: CreateSpace Independent Publishing Platform
• Length: 96 Pages
• Weight: 0.35 lbs.
• Dimensions: 9.0" x 0.2" x 6.0"