Practical Pricing: Translating Pricing Theory Into Sustainable Profit Improvement

By Michael Calogridis

Book Overview

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

• Format: Hardcover
• Language: English
• ISBN: 0230614604
• ISBN13: 9780230614604
• Release Date: January 2010
• Publisher: Palgrave MacMillan
• Length: 190 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 6.3" x 9.3"