Practical PR: How to Create Focused, Researched-Based Campaigns that Produce Measurable Results

By Lloyd Corder

Step-by-step guide for creating and implementing public relations programs, including conducting marketing research, setting objectives, developing a campaign and measuring results. Focused on pr... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1449511058
• ISBN13: 9781449511050
• Release Date: September 2009
• Publisher: Createspace Independent Publishing Platform
• Length: 108 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.2" x 8.0" x 10.0"