Practical Marketing Research

By Jeffrey L. Pope

Book Overview

Most marketing research explains what research is, but not how to use it to solve specific marketing problems. Newly updated, Practical Marketing Research shows how to use research to make practical marketing decisions in specific areas, including product development, package design, and sales.

• Format: Hardcover
• Language: English
• ISBN: 0814450865
• ISBN13: 9780814450864
• Release Date: January 1993
• Publisher: Amacom Books
• Length: 314 Pages
• Weight: 1.45 lbs.
• Dimensions: 9.5" x 1.3" x 6.8"

Customer Reviews

Practical market research

This book is for those learning the applied aspect of market research. This book goes through step by step process on how to conduct the market research. A very good book indeed.

Useful tool books in research

Usually most the marketing research books are texts. They don't help me much in doing my jobs. They talk mainly about research work or too technical. This book is a practical source for reference. We can find some applications here based on the real world marketing problems. And most importantly, it can solve the specific marketing problems. They are the problems that marketing research techniques and desinged to solve: new product concept, packaging advertising and more.

Readers get the key concepts in marketing research

This book provides readers the key concepts in marketing research. It is very easy to read and a good source to have if you are a beginer in this topic