Practical Marketing Essentials

By Dennis E. Smith

The comprehensive guide to marketing and business fundamentals. It covers marketing principles, research, strategy, design, plan execution, and more. This textbook is the primary preparatory material for the AMLR-PME certification exam. The book is intended for: Junior and mid-level marketing professionals. Students and recent business school graduates. Non-marketing business professionals who are interested in understanding marketing principles. The book consists of four parts: 1. The foundation for success - details the fundamentals of marketing. 2. Business planning - discusses strategy, research, analytics, and pricing. 3. Executing the plan - topics include design, promotional activities, metrics, and sales channels. 4. Leading the business - learn about financials, P&Ls, and best practices for how to succeed in the workplace.

• Format: Hardcover
• Language: English
• ISBN: 1737877708
• ISBN13: 9781737877707
• Release Date: October 2021
• Publisher: Association of Marketing Leadership & Rigor
• Length: 268 Pages
• Weight: 2.81 lbs.
• Dimensions: 0.9" x 8.9" x 11.3"
• Age Range: 17 years and up
• Grade Range: Grade 11 and higher