Practical Content Strategy & Marketing: The Content Strategy & Marketing Course Guidebook

by Julia McCoy and Mark W. Schaefer

Book Overview

Finally: a real-life, practical industry guide on content strategy and marketing. For the first time in the industry, Practical Content Strategy & Marketing lays out the "hows" of content marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1978318286
• ISBN13: 9781978318281
• Release Date: November 2017
• Publisher: CreateSpace Independent Publishing Platform
• Length: 390 Pages
• Weight: 1.45 lbs.
• Dimensions: 10.0" x 0.8" x 7.0"