Practical Content Strategy & Marketing: The Content Strategy & Marketing Course Guidebook

by Julia McCoy and Mark W. Schaefer

Finally: a real-life, practical industry guide on content strategy and marketing. For the first time in the industry, Practical Content Strategy & Marketing lays out the "hows" of content marketing and strategy, step-by-step. Each section has written exercises built to solidify what you're reading and learning-you'll be able to fill these out with a pen. Don't be afraid to mark up this book Why is this book different? You're not going to find corporate,...

• Format: Paperback
• Language: English
• ISBN: 1978318286
• ISBN13: 9781978318281
• Release Date: November 2017
• Publisher: CreateSpace Independent Publishing Platform
• Length: 390 Pages
• Weight: 1.60 lbs.
• Dimensions: 10.0" x 0.8" x 7.0"