PR Idea Book: 50 Proven Tools That Really Work

By Jeff Winke

Fresh out of ideas? Use the 50 field-tested tactics in this book to jump-start sales and strengthen your image. The PR Idea Book: 50 Proven Tools That Really Work is filled with inspirational ideas to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1598003178
• ISBN13: 9781598003178
• Release Date: April 2006
• Publisher: Outskirts Pr
• Length: 196 Pages
• Weight: 0.56 lbs.
• Dimensions: 8.3" x 0.5" x 5.5"

Customer Reviews

One of the Best

This book contains practical, usefu advice for both PR professionals working in large corporations as well as everyday people seeking to generate greater awareness for their scout troop, church, hobby club or small business. As a print communications professional, I've seen PR from both sides, and this book really demonstrates an understanding of how PR works and, more importantly, how to make it work for you. It provides the reader with techniques I've not seen written about elsewhere. The author really knows his stuff.

Real-world strategies and tips--a great collection of ideas

Winke's book reflects obviously tried-and-true experiences in the real world of public relations. These are strategies and tactics that work, and as a public relations/marketing professional myself, I can testify that Winke has done his homework. If you're seeking sensible--and clever--ways to jump-start your organization's PR efforts, start here before you begin thinking about reinventing the wheel. Highly recommended.

Well Worth the Investment!

The PR Idea Book is a great resource. As a small business owner, I appreciate having a book that's filled with useable ideas that can help me position my firm in the marketplace. I also recommend this book for community service groups wishing raise the visibility of their organizations. Winke's book is well-organized and easy to read. It's definitely becoming one of my go-to books. I have just ordered an additional copy for my home office as well.

I highly recommend this fast read, get to the point book of PR strategies.

I've read the book, cover to cover. Fast, easy access to the kinds of public relations and communications information you want--without getting hung up on a lot of added talk. Streamlined format makes for an easy read experience. Regardless of your setting, I'm in government, there's years of experience available to the reader--with an easy access format. You don't have to sequentially read until you bump into what you need. You want info on Fact Sheets, you can get to it in short order. For the person who knows a little and maybe a lot,this book gets their thinking going and gives them a try this and try that ideas. It works with its menu of options. For the new learner who aspires to PR, it gives exposure to the things you need to know without teaching. If you're in the field, the book doesn't preach, just shares successful strategies that could work for you. I'd recommend this book to the casual reader who wants to learn how it all works, as well as the seasoned professional.

A quality, realistic guideline

I'm a long-time journalist who is on the receiving end of PR pitches, and this is the book I wish the PR pros would read. It's obvious the author has worked in the real world. It's not a textbook full of theories but instead features specific ideas that can realistically be put in place. I think small business owners in particular stand to benefit from this book. Go through, highlight a few ideas, follow the advice and I'm sure you'll see results.