Powerful Emails: How to Capture Your Client's Attention

By Patricia W. Iyer

The Right Email Can Make Your Business.
The Wrong One Can Break It.

People are sending out billions of emails.

These figures make it clear how important it is for you to get your emails past the spam filters, anti-virus filters, and get seen by your recipient, who has learned to push the delete button with amazing speed.

That's why you need this book.

If you don't think having a thorough understanding about how to write a strong email makes a difference to your business-whether in the area of acquiring or maintaining clients and customers-you're missing out on a huge opportunity. Most people are missing out. They don't think of the many critical elements that go into an email.

That's too bad for them, but it can be good news for you because Pat Iyer's Powerful Emails: How to Capture Your Client's Attention will give you the opportunity to make your emails stand out.

You'll learn: How to determine what kinds of headlines make you want to open an email-and what kinds trigger your delete button finger.How to apply this analysis to opening sentences and email textWhy carelessness in your personal emails can seep into how you compose a business emailWhy poor punctuation, grammar, and spelling can turn off your target-with many examples of how to do it rightWords that draw in your readers and words that turn them offHow to design a sales email for maximum positive impact.
Powerful Emails: How to Capture Your Client's Attention provides a solid foundation to teach you the basic principles of writing an effective and compelling business email.

From an advance reviewer: Pat Iyer is a 'genius' in helping entrepreneurs, like me, who want to become more competent and confident in mastering the mechanics of email marketing to better attract prospects and clients to increase our impact and income. I am a content expert in the profession of leadership and team development. I am not a 'marketing expert' or advertising copywriter and so I have not used the email platform to expand my reach to potential new clients. Pat's book and workshops have convinced me I am missing out on a 'gold mine of opportunity'. And now the content of her book, which ranges from teaching the very basics of how to write an email "headline" that attracts attention and begs to be opened to simply describing what I am trying to sell, is gently pushing me to jump into the email marketing pool.
And if you are not an entrepreneur but are seeking new job opportunities, the strategies and techniques she describes are equally effective in getting the attention of potential employers. So the bottom-line value of this book is for anyone who is trying to sell something via email. The 'mechanics' she covers in this book are invaluable.

Lynda McDermott

• Format: Paperback
• Language: English
• ISBN: B0BGNMDP43
• ISBN13: 9798355728243
• Release Date: October 2022
• Publisher: Independently Published
• Length: 114 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.2" x 5.0" x 8.0"