Power Selling: Seven Strategies for Cracking the Sales Code

By George Ludwig

Every year, it seems, there's a new can't fail approach to selling. For sales professionals, that means more training sessions to attend, more workshops and simulations, and, of course, ever more... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0793185718
• ISBN13: 9780793185719
• Release Date: July 2004
• Publisher: Kaplan Publishing
• Length: 230 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 14.5" x 8.9"

Customer Reviews

George Ludwig - The Power of Real Passion Personified

Our firm has had the pleasure of working with George in a consultative relationship, and when he told us about his vision for "Power Selling" I was concerned. George is chapter two ... The Power of Real Passion. How are you ever going to capture your energy and enthusiasm for attracting and retaining client relationships in a book...I wondered. Well, he has done it. By reading Power Selling you will feel George's energy ramp up with every passing chapter. This book is the only resource that I've come accross that takes the best of sales success of the past half century and finally connects the dots. If you're looking for gimmicks and a quick fix then move on. But if you have a passion for people and a passion for your commodity, then this book is a must read!

This book has topped Strategic Selling and Solution Selling

George Ludwig grasps concepts that seem to have eluded many of the leading thinkers in sales and he debunks many of the myths that revolve around so-called "strategic selling". His original research that uncovered "the seven powers" of the world's greatest salespeople, which are really "best-of-breed practices," is right on the money. This might be the first sales book you could actually hand to your buyer and say "Here's how I'd like to proceed with you," because of the integrity and trust woven into the Power Selling approach. I literally read the entire book cover-to-cover in one sitting, and as of this writing I'm reading it a second time. And Ludwig's on-line assessment tool is a great addition to the book. The book has definitely helped my air charter business grow to the next level and it's the best overall book on selling strategy I've ever read--and I think I've read most of them.

Selling Power Booster

If you want a power boost for your selling success, "PowerSelling" is a turbocharged resource for you. Just as with his first book "Wise Moves", George Ludwig uses his brilliant nack for reducing selling complexity into easy to read practical tips. As a sales person, consultant, and sales trainer, I recommend this as a must read for every sales professional.

Finally...A step by step simple sales guide I can use!

Power Selling is a GREAT read! George Ludwig's latest book is a refreshing new approach to selling. In essence it distills the "best practices" of the world's greatest salespeople down to just seven core competencies. The books academic approach that is combined with Ludwig's 25 years of sales experience makes the book extremely 'real world' in application. There are just a ton of ideas sprinkled throughout the book called Power Boosters that are very practical and can bring immediate improvement. The book is used in conjunction with an on-line assessment tool that provides great feedback as to where salespeople are strong and where they need to improve. And that serves as a great road map for tracking progress towards reaching sales superstar stature! One thing the book emphasizes that I found very valuable is the importance to stop talking product features and start talking about the real life usage scenarios a product or service provides that people can more easily relate to. That reminder is very simple and yet very powerful.

Finally the keys to the code!

As a business owner, I have always been challenged on how to improve my sales. What should I focus on? This book hits on all the keys to get you there. I loved how the book was structured into easily understandable sections: PASSION, REPUTATION, RESEARCH, RAPPORT, RESOURCES, RESILIENCY and RELATIONSHIPS. His side bars of POWER BOOSTERS helps you immediately put into practice what George is trying to teach you. He translates the academic to the pracitical! I also found useful his Professional Selling Assessment which identified by selling strengths and areas for improvement. I highly recommend this book for all of us you sell!