Power Sales Writing

by Sue A. Hershkowitz-Coore, Sue A Hershkowitz-Coore, Sue Hershkowitz-Coore

Presents simple rules and easy-to-learn writing techniques you can use to wow clients, win sales, and sell your boss on your ideas. This title offers: straightforward must-ask prewriting questions... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071410333
• ISBN13: 9780071410335
• Release Date: July 2003
• Publisher: McGraw-Hill Companies
• Length: 174 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.5" x 6.0" x 8.1"

Customer Reviews

A "must read" for every salesperson!

Power Sales Writing provides you with the skills and tools to write effective sales letters with very little effort. You should share this book with everyone on your sales team. You will be amazed by the results generated by following Sue's simple steps to writing. Read this book and you will learn how to save time and increase sales!

A Must-Read for All Business Professionals!

Power Sales Writing is not just for salespeople - this book gives practical tools for all business professionals, and Sue Hershkowitz-Coore has an excellent, easy-to-read, humorous style that can't be equaled! My company provides management and consulting services in the meetings industry; and I can always use help in communicating with current and potential clients. This book helps me to streamline my communications, whether they are marketing/sales related or related to management and consulting projects and reports. And it has reduced the time it takes to create these communications - a definite benefit in today's busy environment!We all need to sell - our ideas, ourselves and our value - this book provides the necessary help in making sure that all of our written communications (including e-mails) achieve the desired, positive results.

Practical, lively, and informative...a must read.

This book is a must for anyone who does any writing in his or her career, which is everyone. Sue gives practical help that can be used immediately to get the results you need. The email tips are especially helpful. They are common sense tips that most of us have forgotten, but all need to remember if we are to be taken seriously in our email communication. Sue's style is direct, practical and lively. You will want to have everyone in your office read this book.

Every sales person should read this!

I buy books to help me sell better all the time. This one actually says something practical and useful! It's easy to read and loaded with specific ideas to use immediately. I really don't like to write, but Power Sales Writing showed me exactly how to quickly organize my thoughts and feel confident about my writing skills. Very practical points about writing persuasive email, too. Even if you aren't in sales, the book is worth it because the concepts tell you how to be more persuasive and more influential. I'm going to rewrite every form letter I have! It even tells you how to communicate bad news in a powerful manner, and what never to put in writing! I rate it an Excellent!

Effective and very useful

Power Sales Writing is a quick course on writing sales letters that get results. I spent a few hours yesterday at local book stores searching for this kind of book, and I'm very glad I found it. I crafted a letter today designed to solicit customer testimonials. Within two hours everyone had responded. The author offers a simple yet very effective process for crafting your correspondence. Following this process makes the creation much easier and quicker. While the book contains useful examples of good and bad letters, it is not full of useless templates. There are books like that out there, but most of the letter templates are irrelevant. Overall, the author did a great job providing the reader with valuable information without a lot of fluff. This will take you a few hours to read, but will certainly deliver results.