Power Public Relations: How to Get PR to Work for You

By Leonard Saffir

Book Overview

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0844232602
• ISBN13: 9780844232607
• Release Date: January 1994
• Publisher: Ntc Pub Group
• Length: 272 Pages
• Weight: 1.00 lbs.
• Dimensions: 9.5" x 1.0" x 6.5"

Customer Reviews

Great book on the far-reaching chances of excellent PR

Excellent book. It shows interesting PR-concepts that have been applied in the past. The books focuses rather on the concept and on the interdisciplinary interplay with other disciplines such as marketing, sales etc. It doesn't touch the down-to-earth work that's behind all the successes.

Intermediate level theory

This is food for the practitioner at an intermediate level. Packed with case studies, experiences and real life tips, it shares valuable vision and opinions to help define the P/R discipline. Like a mentor, Saffir gives steps to mesh your P/R effort with any corporate structure and attitude. This book is not meant to cover all parts of P/R but has more meat and less fat than most.

saffir unquestionably understands engineering of perception

I've read dozens of books on public relations and find that Leonard Saffir's Power Public Relations is by far the best. His definition of public relations as " the engineering of perception" is right on. Keep it up Saffir