Power Marketing for Consultants: 142 Insider Marketing Secrets Used by the Nation"s Top Consultants

By Archer-Ellison Pub

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 1574723103
• ISBN13: 9781574723106
• Release Date: January 1999
• Publisher: Archer Ellison
• Weight: 0.64 lbs.
• Dimensions: 9.3" x 0.5" x 6.3"

Customer Reviews

Distilled knowledge of what works for consultants

"142 Insider Marketing Secrets" pretty much sums up what's inside this great book. Although small (175 pages) it provides very detailed and specific recommendations. Not all of the 142 secrets are earth-shattering, but there's more than 100 valuable ideas. The four authors compliment each other nicely. If I were to advise them before publishing I would have wanted only to read Bernard Zick's recommendations because he's such a whiz on marketing in this area. But surprisingly, I found the other authors to add significantly to the focus of the book as they had to face how to market themselves in their specialties. This is a book that you will want to review at least annually, perhaps as you plan the next years activities. There are many unusual techniques or ideas in this book that I had not seen elsewhere. John Dunbar Sugar Land, TX

Selling Your Services, Selling Yourself

OK. So you know your stuff. You have the credibility (education) and you have the experience (you have been there). You are ready to solve difficult problems for people. How do you let them know you exist?In this book, four of the world's top consultants/speakers/motivators share their 142 marketing secrets. Use this inside information to jump-start your consulting business to earn what you are worth--sooner. Read, evaluate and employ each of these advanced marketing ideas. As a (self-employed) author of 113 books (including revisions and foreign-language editions) and over 500 magazine articles and a consultant to the publishing industry, I recommend this book to anyone who sells their advice. DanPoynter@ParaPublishing.com.

Power Marketing for Consultants Review

Power Marketing for Consultants:142Insider Marketing Secrets Used by the Nation's Top Consultants, by Marjorie Brody, Allen D'Angelo, Bill Kerley, and Bernard Zick unveil the power marketing secrets that justify why top consultants are making four times as such money as average consultants and have more time to enjoy their own lives. The authors of Power Marketing for Consultants: 142 Insider Marketing Secrets Used by the Nation's Top Consultants (Power Marketing for Consultants) are all highly successful consultants who enjoy what they do and are highly respected in the consulting arena. Brody, D'Angelo, et al. have taken thousands of working hours over the last twenty-five years and clearly stated their marketing and consulting philosophy in their book. The authors' research has shown that there is a large group of consultants on the lower end of the success curve and those who fall among the nation's most successful consultants. Successful consultants are storyteller, magicians, and highly successful in their area of expertise. The "magic" that successful consultants seem to perform is a result of well organized and highly tactical "power marketing." Power Marketing for Consultants is organized into three major marketing topic areas: Power Marketing Strategies, Power Marketing Tactics, and Power Marketing Maxims. Within the three topic areas each one of the authors highlighted their own marketing issues and practices. Just as the title implies there are 142 tips or suggestions in the book; they serve as their own chapters within the three major marketing themes. It is easy reading and is very direct, nothing is held back. When comparing Power Marketing for Consultants to Peter Block's book Flawless Consulting, Second Edition I believe Brody, D'Angelo, et al's work to be more organized and targeted towards a more professional audience. The target audience reached by Brody, D'Angelo, et. al. are young professionals or those who trying to gain further success and insight in their own consulting career. Robert B. Cialdini, author of Influence: The Psychology of Persuasion, noted that, "Power Marketing for Consultants provides a rich source of valuable experience and insights for enhancing the consulting process." The authors of Power Marketing for Consultants have many of the same goals as Cialdini, they are result driven and have determined the only real challenge in life is getting people to comply with you. Getting compliance can be done several different ways, however, Brody, D'Angelo, et. al made several marketing suggestions to help consultants establish and maintain both valuable and beneficial relationships. In the "Power Marketing Strategies-Strengthening Your Foundation," portion of the book there are several helpful suggestions made. For example, writing down your goals, make a marketing log, keeping money in the bank, and obtaining better clients are just a few of the helpful

The Review: Power Marketing for Consultants

Power Marketing for Consultants: 142 Insider Marketing Secrets Used by the Nation's Top Consultants, by Marjorie Brody, Allen D'Angelo, Bill Kerley, and Bernard Zick unveil the power marketing secrets that justify why top consultants are making four times as such money as average consultants and have more time to enjoy their own lives. The authors of Power Marketing for Consultants: 142 Insider Marketing Secrets Used by the Nation's Top Consultants (Power Marketing for Consultants) are all highly successful consultants who enjoy what they do and are highly respected in the consulting arena. Brody, D'Angelo, et al. have taken thousands of working hours over the last twenty-five years and clearly stated their marketing and consulting philosophy in their book. The authors' research has shown that there is a large group of consultants on the lower end of the success curve and those who fall among the nation's most successful consultants. Successful consultants are storyteller, magicians, and highly successful in their area of expertise. The "magic" that successful consultants seem to perform is a result of well organized and highly tactical "power marketing." Power Marketing for Consultants is organized into three major marketing topic areas: Power Marketing Strategies, Power Marketing Tactics, and Power Marketing Maxims. Within the three topic areas each one of the authors highlighted their own marketing issues and practices. Just as the title implies there are 142 tips or suggestions in the book; they serve as their own chapters within the three major marketing themes. It is easy reading and is very direct, nothing is held back. When comparing Power Marketing for Consultants to Peter Block's book Flawless Consulting, Second Edition I believe Brody, D'Angelo, et al's work to be more organized and targeted towards a more professional audience. The target audience reached by Brody, D'Angelo, et. al. are young professionals or those who trying to gain further success and insight in their own consulting career. Robert B. Cialdini, author of Influence: The Psychology of Persuasion, noted that, "Power Marketing for Consultants provides a rich source of valuable experience and insights for enhancing the consulting process." The authors of Power Marketing for Consultants have many of the same goals as Cialdini, they are result driven and have determined the only real challenge in life is getting people to comply with you. Getting compliance can be done several different ways, however, Brody, D'Angelo, et. al made several marketing suggestions to help consultants establish and maintain both valuable and beneficial relationships. In the "Power Marketing Strategies-Strengthening Your Foundation," portion of the book there are several helpful suggestions made. For example, writing down your goals, make a marketing log, keeping money in the bank, and obtaining better clients are just a few of the help