Power Consulting: Using the Media to Expand Your Business

By Rudolph C. Kemppainen

How to sell an image to potential clients. Shows how to build a prestigious image, outline a marketing strategy, and select the right media to project it to prospective clients. Also shows how to build on your strengths and reduce your weaknesses. Emphasis is practical, with stress on multi-marketing. Reveals techniques for using electronic media, radio, seminars, and TV to your best advantage.

• Format: Hardcover
• Language: English
• ISBN: 0471631485
• ISBN13: 9780471631484
• Release Date: September 1988
• Publisher: Wiley
• Length: 216 Pages
• Weight: 1.12 lbs.
• Dimensions: 1.4" x 2.4"