Power Branding: A Lean Marketing Toolbook

By Joe Gregory, Debbie Jenkins, Joe Gregory

Stand Out. Get Noticed. Be Remembered. Do you often struggle for inspiration when people ask you what you do? Would you like to charge a premium for your service but fear your customers won't pay it? Do you feel like you have to 'fake it to make it'? Is it becoming increasingly difficult to stand out in a crowded, 'me too', market-place? Do you put people to sleep with your 'sales patter' and would you even notice? Do you think branding is just about your logo and business stationery? Can you really harness the power of 'big budget branding' on a shoestring? The answer is yes In this essential Lean Marketing toolbook you'll master the essential branding principles which allow you to stand out, be remembered and attract clients willing to pay a premium.

• Format: Paperback
• Language: English
• ISBN: 190543040X
• ISBN13: 9781905430406
• Release Date: March 2008
• Publisher: Lean Marketing Press
• Length: 120 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.3" x 5.0" x 8.0"