Pow! Right Between the Eyes: Profiting from the Power of Surprise

by Andy Nulman

Pow Radical new methods for reaching jaded, cynical consumers

Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow "

Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today's information economy, it doesn't matter how many people you...

• Format: Hardcover
• Language: English
• ISBN: 0470405503
• ISBN13: 9780470405505
• Release Date: February 2009
• Publisher: Wiley
• Length: 240 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.1" x 5.7" x 8.6"