Potential of Mobile Applications in CRM: A practice-oriented approach to the implementation of mobile CRM strategies

By Tobias Herscher

Bachelor Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,3, International Business School N?rnberg, course: International Business & Management - Potential of Mobile Applications in CRM, language: English, abstract: A practice-oriented approach to the implementation of mobile devices and mobile CRM strategies into the current service-infrastructure of companies dealing with high complexity in CRM. Mobile is everywhere and it s constantly growing. News are preferably read on the phone, shopping is done via iPad and the travel business has become a highly dynamic patchwork of mobile and online services. The customer has a choice - make it easy to be chosen! "[...] Data is ubiquitous and cheap, analytical ability is scarce... The sexiest job in the next ten years will be statistician." (Quote: Google s Chief Economist, Hal Varian) "[...] it is essential for companies to act, not to react, predicting, not observing market developments, in order to ensure future success." "A company needs to manage customer relations instead of products."

• Format: Paperback
• Language: English
• ISBN: 3668031045
• ISBN13: 9783668031043
• Release Date: August 2015
• Publisher: Grin Verlag
• Length: 74 Pages
• Weight: 0.24 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"