Postmodern Marketing

by Stephen Brown

Book Overview

This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, and then reviews marketing thought, considering where postmodernism can most... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415109825
• ISBN13: 9780415109826
• Release Date: January 1995
• Publisher: Routledge
• Length: 225 Pages