Positive word-of-mouth: a strategy or an outcome?

By Gabriel Borges

Informal conversations between consumers are known as the oldest path by which opinions on products, services and brands are developed, expressed, and spread. Individuals like to share their... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3848415364
• ISBN13: 9783848415366
• Release Date: March 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 60 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"