
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well...

"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities A handsome edition...





This business classic deals with the problems of communicating to a skeptical, media-blitzed public.
![Posicionamiento: El Concepto que ha Revoluciona... [Spanish] 9684220022 Book Cover](https://m.media-amazon.com/images/I/51JYzBR4s-L._SL500_.jpg)

![Posicionamento. A Batalha por Sua Mente (Em Por... [Portuguese] 8576800667 Book Cover](https://m.media-amazon.com/images/I/41RYLxTGlEL._SL500_.jpg)



This business classic deals with the problems of communicating to a skeptical, media-blitzed public.


The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those...


![Positioning-The Battle for Your Mind (Chinese E... [Chinese] 7111326407 Book Cover](https://m.media-amazon.com/images/I/41brPiYswcL._SL500_.jpg)



![Posicionamiento - La Batalla Por Su Mente (Span... [Spanish] 9701036689 Book Cover](https://m.media-amazon.com/images/I/518BPle06sL._SL500_.jpg)

![Positioning: the Hubbub market. stationed in th... [Chinese] 9861207279 Book Cover](https://m.media-amazon.com/images/I/41pQV-6qtIS._SL500_.jpg)

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind--one that reflects a company's own strengths and weaknesses as well...