Positioning: The Battle for Your Mind - Library Edition

by Jack Trout and Al Reis

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind--one that reflects a company's own strengths and weaknesses as well as those of its competitors. Advertising gurus Ries and Trout explain how to make and position an industry leader so that its name and message wheedles its way into the collective...

• Format: Audio CD
• ISBN: B0CST1ZH1G
• ISBN13: 9798874695590
• Release Date: July 2023
• Publisher: Blackstone Pub