Positioning a Tourist Destination

By Mrinmoy K Sarma

Positioning has been regarded as one of the most important strategic options in marketing. This book examines and explores this strategy in a relatively unknown tourist destination in India. As the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639164849
• ISBN13: 9783639164848
• Release Date: March 2010
• Publisher: VDM Verlag
• Length: 232 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"