Portrait of the Manager as a Young Author: On Storytelling, Business, and Literature

by Philipp Schonthaler and Philipp Schönthaler

What happens to the relationship between business and literature when storytelling becomes a privileged form of communication for organizations.

Corporations love a good story. Microsoft employs a chief storyteller, who heads a team of twenty-five corporate storytellers. IBM, Coca-Cola, and the World Bank are among other organizations that have worked with storytelling methods. And, of course, Steve Jobs was famous for his storytelling. Today,...

• Format: Paperback
• Language: English
• ISBN: 0262535742
• ISBN13: 9780262535748
• Release Date: September 2018
• Publisher: MIT Press
• Length: 144 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 4.5" x 7.0"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher