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Portfoliomanagement im Content Marketing: Einführung in die Wertoptimierung digitaler Inhalte (essentials)
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Portfoliomanagement Im Content Marketing: Einfü... [German] 3658257792 Book Cover

Portfoliomanagement Im Content Marketing: Einfü... [German]

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Edition Description

Robert Weller betrachtet in diesem essential Content als Asset, das an sich schon einen Wert f r das Unternehmen darstellt, unabh ngig von dessen Nutzung im Marketing, Vertrieb oder Service. Auf Basis von kalkulierten Erwartungen sollen Investitionsentscheidungen erleichtert...

Edition Details
Format:Paperback
Language:German
ISBN:3658257792
Format: Paperback
Condition:
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17.99
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