Popularizing Science in the Digital Era: A Multimodal Genre Perspective on TED Talk Videos

By Sichen Xia

This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences.

• Format: Paperback
• Language: English
• ISBN: 1032263652
• ISBN13: 9781032263656
• Release Date: November 2024
• Publisher: Routledge
• Length: 160 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"