All Formats & Editions

Danesi's introduction to popular culture takes students through major forms of media to explore a vast array of cultural theories. The fifth edition features updated coverage on social media and digital cultures, including those surrounding memes, video games, virtual reality,... Read Full Overview

For courses in popular culture, media and society, and sociology of the media.

Pop culture surrounds us. Its products are the movies we watch, the music we listen to, and the books we read; they are on our televisions, phones, and computers. We are its fickle friend, loving to hate it and hating to love it. But what, exactly, is it?

The fourth edition of Popular Culture: Introductory Perspectives features a fully updated text with new material on celebrity in the digital age and our human desire for meaning. The most accessible text on the market, this new edition expands the illustration program and adds... Read Full Overview

What is pop culture? Why do we so often hate to love it and love to hate it? What makes us embrace parts of it and not others? While critics in every era have decried the media and popular culture as posing serious dangers to all facets of society, very few have tried to understand... Read Full Overview

Pop culture surrounds us. Its products are the movies we watch, the music we listen to, and the books we read; they are on our televisions, phones, and computers. We are its fickle friend, loving to hate it and hating to love it. But what, exactly, is it?

Danesi's introduction to popular culture takes students through major forms of media to explore a vast array of cultural theories. The fifth edition features updated coverage on social media and digital cultures, including those surrounding memes, video games, virtual reality,... Read Full Overview

Pop culture surrounds us. Its products are the movies we watch, the music we listen to, and the books we read; they are on our televisions, phones, and computers. We are its fickle friend, loving to hate it and hating to love it. But what, exactly, is it?

Pop culture surrounds us. Its products are the movies we watch, the music we listen to, and the books we read; they are on our televisions, phones, and computers. We are its fickle friend, loving to hate it and hating to love it. But what, exactly, is it?

What is pop culture? Why do we so often hate to love it and love to hate it? What makes us embrace parts of it and not others? While critics in every era have decried the media and popular culture as posing serious dangers to all facets of society, very few have tried to understand... Read Full Overview