Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores

By Ghalia Boustani

This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

• Format: Paperback
• Language: English
• ISBN: 0367628554
• ISBN13: 9780367628550
• Release Date: January 2023
• Publisher: Routledge
• Length: 134 Pages
• Weight: 0.39 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"