Politics of the Mass Media

By Calvin F. Exoo

Book Overview

This lively and anecdotal book examines several types of mass media: print and TV news, movies, prime-time TV, and advertising. The author uses cultural hegemony theory to discuss why these media act... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0314028919
• ISBN13: 9780314028914
• Release Date: January 1994
• Publisher: Wadsworth Publishing Company
• Length: 332 Pages
• Weight: 1.05 lbs.

Customer Reviews

One of the best books on hegemony

This is quite simply one of the easiest books to read on Marxist theory and how it relates to media.

An well wrought Post-Gramscian perspective on U.S. Media.

I found Exoo's work to be a tremendously helpful resource for my own research, as well as a general and well documented argument examining the ways that the American media has failed the American public and their democratic ideals. The work spans a range of material, from Gulf War news coverage (much of that chapter seems eerily prescient after 9/11) to the ideological subtexts of big budget Hollywood. Historical arguments, political theory, and common sense reign supreme in this logical didactic that C. F. Exoo has assembled. I highly reccomend the book for anyone interested in being an educated consumer of Mass Media. Not only is this book useful for scholars, it provides an extremely useful lens with which to view American Media products. Journalists, scholars, students of any level, and even the everyday T.V. watcher would greatly benefit from the reading of Exoo's well-wrought polemic.

Who does this guy think he is, Marx?

I have two suggestions for Mr. Exoo: 1. sit. 2. spin. This book is a phenomenal piece of garbage. Calvin Exoo uses the entire thing as a totally off the wall rant about how American Media is somehow under the control of corporations. That's ridiculous. Just because new outlets are controlled by huge mega corporations doesn't mean they'll do what's bad for the common good. I mean look George Bush, he had a lot of stock in all kinds of kooky things and took huge campaign contributions from nearly every shady source he could, but he still found the gumption and wherewithal to do a lot of coke at wild white boy parties all through college! Is that the kind of thing Enron endorses? I think not! Exoo, stop whining about the media! I know for a fact you watch and love "Walker: Texas Ranger." I'm gunning for you Exoo. Watch it...