Political Polling: Strategic Information in Campaigns

by Jeffrey M. Stonecash

Book Overview

Professor Stonecash combines his twenty years of polling experience with academic theory to show how and why polling is done and how information can be used to help win elections.

• Format: Paperback
• Language: English
• ISBN: 0742561321
• ISBN13: 9780742561328
• Release Date: July 2008
• Publisher: Rowman & Littlefield Publishers
• Length: 188 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.6" x 5.9" x 8.7"

Customer Reviews

Especially for professionals looking for guidance

Political Polling: Strategic Information In Campaigns is a "how-to" book written by Jeffrey M. Stonecash (Professor of Political Science, Syracuse University) especially for professionals looking for guidance in the skill of extrapolating strategies based on information gathered from political polling. From advice to keep in mind when writing questions; to pulling a suitably representative sample; to tracking polls; to drawing recommendations from the results, Political Polling is a very useful and highly recommended primer.