Political Marketing:: Theoretical and Strategic Foundations

by Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

Book Overview

Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy.

Using examples and models drawn from countries around the...

• Format: Paperback
• Language: English
• ISBN: 076562916X
• ISBN13: 9780765629166
• Release Date: May 2011
• Publisher: Routledge
• Length: 352 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 5.9" x 8.9"