Political Marketing:: Theoretical and Strategic Foundations

By Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

Book Overview

This is the first integrated theory-to-practice text on marketing's role in the political process. Incorporating insights and concepts drawn from Marketing, Psychology, and Political Science, it covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy.

• Format: Paperback
• Language: English
• ISBN: 076562916X
• ISBN13: 9780765629166
• Release Date: May 2011
• Publisher: Routledge
• Length: 352 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 5.9" x 8.9"