Political Marketing in the United States

Book Overview

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.

The main themes and objectives of the book are to cover:

New and emerging trends in political marketing practice

Analysis of a broad range of political marketing aspects

Empirical examples as well as useful theoretical frameworks

Discussion of state/local level as well as presidential politics

This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

• Format: Paperback
• Language: English
• ISBN: 0415632862
• ISBN13: 9780415632867
• Release Date: September 2014
• Publisher: Routledge
• Length: 312 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 5.9" x 8.9"