Political Marketing and the 2015 UK General Election

By Mark Pack

List of Figures and Tables-. List of Contributors-. 1. Introduction; Darren G. Lilleker & Mark Pack-. 2. Election Strategies, Campaign Themes and Target Voters; Andrew Mullen-. 3. Manifestos As an Extended Branding Campaign; Andrew White-. 4. Party Branding: A Case Study of Online Political Posters; Vincent Campbell and Benjamin Lee-. 5. Political Party Advertising and Marketing Strategies in the 2015 UK Election; Janine Dermody-. 6. Strategic Media Management; Darren G. Lilleker-. 7. Digital Political Marketing; Anthony Ridge-Newman and Mary Mitchell-. 8. The Battle for Brighton: The View From Cyberspace; Ivor Gaber and Coral James O'Connor-. 9. Lessons for Political Marketing From 2015; Mark Pack-. Bibliography-. Index.

• Format: Hardcover
• Language: English
• ISBN: 1137584394
• ISBN13: 9781137584397
• Release Date: May 2016
• Publisher: Palgrave MacMillan
• Length: 151 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.6" x 6.1" x 8.5"