Political Marketing and British Political Parties (2nd Edition)

By Jennifer Lees-Marshment

Book Overview

Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses.

• Format: Paperback
• Language: English
• ISBN: 0719077192
• ISBN13: 9780719077197
• Release Date: August 2008
• Publisher: Manchester University Press
• Length: 320 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"