Political Marketing: A Comparative Perspective

By Jennifer Lees-Marshment

The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany.

• Format: Paperback
• Language: English
• ISBN: 0719068711
• ISBN13: 9780719068713
• Release Date: May 2005
• Publisher: Manchester University Press
• Length: 256 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 6.3" x 9.2"