Political Campaigning, Elections and the Internet: Comparing the US, UK, France and Germany

by Darren G. Lilleker and Nigel Jackson

The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email.

Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK...

• Format: Hardcover
• Language: English
• ISBN: 0415572185
• ISBN13: 9780415572187
• Release Date: February 2011
• Publisher: Routledge
• Length: 216 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"