Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

By Judith S. Trent

Book Overview

Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle.

• Format: Paperback
• Language: English
• ISBN: 0742529681
• ISBN13: 9780742529687
• Release Date: December 2003
• Publisher: Rowman & Littlefield Publishers
• Length: 424 Pages
• Weight: 1.20 lbs.
• Dimensions: 8.9" x 1.1" x 6.2"

Customer Reviews

Understanding political campaigns

This book is an excellent starting place for those people who are interested in politcs and who want to understand how important campaigning is. I read this book for a class at California State University, Fresno. I found it to be very helpful in the class as well as outside the classroom. I highly recommend this book.