Political Campaign Communication: Principles and Practices

By Robert E. Denton Jr., Robert V. Friedenberg, Judith S. Trent

Book Overview

Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign.

Updates to The Ninth Edition Include:

Two completely new chapters - Chapter 6 and Chapter 13 - discuss ethical considerations of political campaign communication and the practice of contemporary journalism in today's campaigns. Political campaign communication from the ground-breaking 2016 presidential election. Expanded material on use and tactics of social media, new platforms and communication technologies.
One of the most comprehensive and consistently updated volumes available on the subject, the ninth edition of Political Campaign Communication: Principles and Practice traces political communication from its roots in public speeches and campaign whistle-stops to the current explosion of information in the viral hothouse of social media, making it essential reading for students in communication and political science courses.

• Format: Paperback
• Language: English
• ISBN: 1538112604
• ISBN13: 9781538112601
• Release Date: July 2019
• Publisher: Rowman & Littlefield Publishers
• Length: 416 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.5" x 6.9" x 9.9"
• Grade Range: Postsecondary

Customer Reviews

Understanding political campaigns

This book is an excellent starting place for those people who are interested in politcs and who want to understand how important campaigning is. I read this book for a class at California State University, Fresno. I found it to be very helpful in the class as well as outside the classroom. I highly recommend this book.