Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

By Robert E. Denton Jr., Robert V. Friedenberg, Judith S. Trent

Book Overview

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite_a thoroughly researched, insightful, and reader-friendly text.

• Format: Paperback
• Language: English
• ISBN: 0742553035
• ISBN13: 9780742553033
• Release Date: August 2007
• Publisher: Rowman & Littlefield Publishers
• Length: 448 Pages
• Weight: 1.60 lbs.
• Dimensions: 9.1" x 1.1" x 6.1"

Customer Reviews

Understanding political campaigns

This book is an excellent starting place for those people who are interested in politcs and who want to understand how important campaigning is. I read this book for a class at California State University, Fresno. I found it to be very helpful in the class as well as outside the classroom. I highly recommend this book.