Political Branding in Cities

by Eleonora Pasotti

Book Overview

Branding is ubiquitous, yet its workings in politics are still untheorized. Drawing on the experiences of three cities on three continents, Eleonora Pasotti fills the gap by showing how cities suffering for decades from poor government, entrenched patronage, lack of development, and social conflict made a transition to a new form of governance: brand politics. Facilitated by the joint presence of direct elections, low party discipline, and high rates...

• Format: Hardcover
• Language: English
• ISBN: 0521762057
• ISBN13: 9780521762052
• Release Date: October 2009
• Publisher: Cambridge University Press
• Length: 304 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.1" x 6.2" x 9.0"