Policymaking for Citizen Behavior Change: A Social Marketing Approach

by Nancy R. Lee

Book Overview

Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens' behavior, and how to advocate for and support its appropriate application. Examining a variety of social marketing cases and tools, including more than 40 success stories, this text is core reading for current policymakers, as well as all those studying and practicing social marketing,...

• Format: Hardcover
• Language: English
• ISBN: 1138695998
• ISBN13: 9781138695993
• Release Date: August 2017
• Publisher: Routledge
• Length: 184 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"