Pocket Pal:The Handy Little Book of Graphic Arts Production

By Michael H. Bruno

Book Overview

This staple text offers a compact education on printing and the related processes by relaying valuable information on the history and conventional processes of the printing industry as well as the... This description may be from another edition of this product.

• Format: Paperback
• ISBN: B000F9W9ZK
• Release Date: January 2003
• Publisher: International Paper Company
• Length: 259 Pages
• Weight: 0.55 lbs.

Customer Reviews

It doesn't get more important

As a student I got my first one and am getting ready to get my next. The Pocket Pal should be required reading for everyone in advertising and production, from the art director, the production manager to the account team. These are need to know terms!

A classic!

Nearly 30 years ago, as an art student, I bought my first copy of this classic work. Small, clear and well organized, this book remains the essential guide for anyone who needs to understand the basics of graphic arts and printing production. Most of the artists and production people I know always keep a copy within reach. Like them (and me), you'll consult it again and again.