Pocket Guide to Selling Services and Products

by Malcolm McDonald and Peter Morris

First published in 1995. This pocket guide is a cartoon book with a serious message -it explores the world of commercial transactions: selling products and services. It will take the salesperson through the course of the sales process in an informative and entertaining way. Selling Services and Products begins by establishing an understanding of customers' needs and moves through getting an appointment to meet them, to the moment when the sale is...

• Format: Paperback
• Language: English
• ISBN: 0750626410
• ISBN13: 9780750626415
• Release Date: November 1995
• Publisher: Routledge
• Length: 96 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.2" x 4.8" x 7.2"