In this book, Robert offers a cutting-edge approach to creating prospect attraction in today s skeptical marketplace. His first book, Identity Branding Creating Prospect Attraction, was reprinted four... This description may be from another edition of this product.
I read this book in one sitting. It was that good. I didn't want to put it down. The rules for Prospect Attraction were invaluable. The Activating Events, over 170 pages, were insightful and easy to adapt. I have read a lot of marketing books but this one is a remarkable standout. It gives specific ways to build influence in your market, create meaningful attraction and look more professional than the competition. This book should be a required reading for anyone in financial sales. There is no better book for learning how to influence your market and create a unique and professional image. This is an absolute winner!
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