Playing Fans: Negotiating Fandom and Media in the Digital Age

by Paul Booth and Paul Booth

Fans are everywhere: from Fifty Shades of Grey to Veronica Mars, from Comic-Con to sitcom, from niche to Geek Chic, fans are becoming the most visible and important audience of the twenty-first century. For years the media industries ignored fans and fan activities, but now they're paying attention and a lot of money to develop a whole new wave of products intended to harness the power of fandom. What impact do such corporate media efforts have on...

• Format: Paperback
• Language: English
• ISBN: 1609383192
• ISBN13: 9781609383190
• Release Date: March 2015
• Publisher: University of Iowa Press
• Length: 240 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 5.9" x 8.9"